Marketing Instagram is one of the hottest social media sites on the internet for many reasons. While it’s a good idea to create a page for your company as a way to start interacting with current customers and potential clients, it’s also a smart idea to use this page to build brand recognition and fan base in anticipation of future moves. The easiest way to do this is to add photos to your page that are representative of who you are and what your business does. If you’re a small pizza shop in Columbus, Ohio and you want people to think of you when they think of pizza, posting a photo of your awesome crust recipe is a great way to start building the brand.
In addition to personal photos, some businesses choose to add video to their page. This not only adds visual content to the page itself but it makes it easier to share information about specific aspects of your business, such as special offers or restaurant hours. By using videos, customers can get a visual depiction of how your services and products will benefit them. The video should be professionally made to look and sound as good as possible. It should also have a clean editing so that your audience can get a good idea of what you have to offer.
Another method of marketing Instagram is to add business links to the page. There are a variety of plugins available for both WordPress and Twitter that make it easy to embed links into your blog or website. These links are much more effective than just a regular white tag in your sidebar. Since the number of people viewing your page is directly proportional to the amount of traffic you receive, it’s important to put quality content and videos up to keep viewers coming back. Using Twitter to share images or tweets from your blog is another way to get fans to notice your page.