How to Market Instagram With Branding Instinct
Marketing Instagram has been in the works for a while now, but it’s only recently that its true potential as a major player in social media marketing has become clear. Users are posting links to their products and services in the form of pictures everywhere, so it only makes sense for businesses to take advantage of this trend and start marketing through Instagram, right? Well, if you want your business to be successful online, you have to use every tool at your disposal, and since Instagram is a relatively straightforward site to manage, it’s definitely something you should consider. In fact, some businesses have already taken full advantage of the brand-specific functionality of the platform.
What does this mean for you? If you currently have an Instagram account for your business, you may already have noticed that you can set it up as a sort of microsite for your brand. This is great for increasing visibility and drive sales, but what about when you need to interact with users on an even deeper level? For instance, if you sell fashion accessories and you want your customers to know when there is a sale going on or if you have any important deals on the horizon, it would be ideal for you to incorporate interaction on a more personal level. You could do this by building a page specifically for those who are following your brand.
It would allow you to interact with followers on a more personal level, allowing your brand to spread its wings and really gain some ground. If you haven’t built an Instagram account for your company yet, it’s time to do so! Start with the basics such as a brand name, a product or service and a URL for your site, and then expand as your business grows. Integrate everything from your official Facebook page to your Instagram account, providing a one-two punch that can really skyrocket your brand’s growth. It will not only spread your brand but it will also help in turning followers into actual fans.