Fashion is an umbrella term for a number of disciplines and trends related to women’s dressing, men’s fashion, children’s fashion, the visual arts, literature, and other areas. The word “fashion” refers to the practice of dressing, exhibiting, and acting according to conventions of dress, adornment, and personal preference. In general, fashion is a sort of autonomy and self-expression in a certain cultural context and at a certain time and place. The term also denotes a style defined as what is fashionable at the moment. Fashion is used not only to refer to individual preferences but also to the styles and fashions of a particular outfits, items of dressing room equipment, and designs for daily or ceremonial wear.
In general, fashion can refer to any convention of covering, showing, and behaving in accordance with the conventions of cover-up, displaying, and behavior of dress. A particular culture may have widely varying definitions of what constitutes “good” or “bad” fashion, but all practices tend to exhibit some elements of these critical issues. The primary defining feature of fashion, however, is that clothing must be both practical and appealing. To function, clothing must be able to enhance human body functions, such as posture, movement, flexibility, and balance.
A major part of fashion advertising is to promote the sale of clothes, especially of the fast fashion industry. Many fashion retailers have developed online sites to increase their exposure and to attract new customers. Many Internet websites contain articles, photos, and catalogues of clothes, along with comments by customers, designers, and other people from the fashion world, which provide a very helpful resource for those considering purchasing clothes, or clothes to sell, and of course a very good source of information about the various clothes available. Internet shopping helps to reduce distribution costs and makes distribution easier by making goods available at lower prices. Online shops also offer discounts and promotions to lure new customers. The fast fashion industry has also given rise to the wholesale market, in which clothes are bought in large quantities, at lower costs, and then distributed to dealers or other retailers.